log inhelp

 | 

  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

publicrelations

This version was saved 14 years, 6 months ago View current version     Page history
Saved by Wesley Fryer
on October 12, 2009 at 11:45:29 am
 

Leveraging the Potential of Social Media for School Public Relations

 

Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents.  In this session we'll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to "tell their story" about the wonderful learning experiences and opportunities available in their schools. We'll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started.

 

This presentation was shared at the 2009 Oklahoma School Public Relations Association conference at Quartz Mountain in April 23, 2009. Slides are available via SlideShare. An audio podcast of this session is also available.

 

Leveraging the Potential of Social Media for School Public Relations
View more presentations from Wesley Fryer.

 

Referenced Resources

  1. PollEverywhere survey for 23 April 2009 on Facebook (web-voting link)
  2. Go Green! Go Electric! (YouTube Video)
  3. President Barack Obama's Official YouTube Channel (for the U.S. White House)
  4. Youth Voices (secondary international blogging project)
  5. Howe High School, Oklahoma
  6. Howe High School KC3 2009 Video (SchoolTube)
  7. Howe High School (Oklahoma) on SchoolTube
  8. Howe Schools on Twitter
  9. Social Media Policies / Guidelines for Schools
  10. Blogging High School Principal: Scott Elias (Northern Colorado) - also see his Practical Principals podcast produced with elementary principal Melinda Miller (Missouri)
  11. Kenton City Schools (Ohio) is using Twitter for school closings and other annoucements: http://twitter.com/kentonschools
  12. (more info from tech director Ryan Collins' eTechOhio09 presentation)
  13. Mabry Online: Mabry Middle School in Cobb County, Georgia, under the leadership of Dr. Tim Tyson personified the use of digital video, podcasting, and student media projects to showcase and celebrate student learning.
  14. more links coming...

 

* Marco Torres termed the phrase "the global stage" to describe the worldwide publishing potential now offered by the Internet, the World-Wide Web, video technologies, and web 2.0 technologies.

Comments (0)

You don't have permission to comment on this page.

Printable version