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This version was saved 13 years, 2 months ago View current version     Page history
Saved by Wesley Fryer
on April 22, 2009 at 11:34:53 am

Leveraging the Potential of Social Media for School Public Relations


Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents.  In this session we'll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to "tell their story" about the wonderful learning experiences and opportunities available in their schools. We'll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started.


This presentation will be shared at the 2009 Oklahoma School Public Relations Association conference at Quartz Mountain in April 22-24, 2009.


Referenced Resources

  1. PollEverywhere survey for 23 April 2009 on Facebook (web-voting link)
  2. Social Media Policies / Guidelines for Schools
  3. Blogging High School Principal: Scott Elias (Northern Colorado) - also see his Practical Principals podcast produced with elementary principal Melinda Miller (Missouri)
  4. Kenton City Schools (Ohio) is using Twitter for school closings and other annoucements: http://twitter.com/kentonschools
  5. (more info from tech director Ryan Collins' eTechOhio09 presentation)
  6. Mabry Online: Mabry Middle School in Cobb County, Georgia, under the leadership of Dr. Tim Tyson personified the use of digital video, podcasting, and student media projects to showcase and celebrate student learning.
  7. more links coming...


* Marco Torres termed the phrase "the global stage" to describe the worldwide publishing potential now offered by the Internet, the World-Wide Web, video technologies, and web 2.0 technologies.

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