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publicrelations

Page history last edited by Wesley Fryer 10 years, 1 month ago

If you are interested in booking me (Wesley Fryer) for a presentation or workshop (either face-to-face or over video) please visit my Speaking page on www.speedofcreativity.org/speaking.

 

Update 25 August 2010:

In 2010 I am transitioning to the website wiki.wesfryer.com for my handout and presentation/workshop links. I'm not taking content here on PBworks offline, but I have added this "update header" to all my pages as well as adding direct links to more updated versions of these pages as I mirror them / create them on wiki.wesfryer.com. There are 146 pages here on teachdigital.pbworks.com. - You can browse these in page view in addition to using the four category links provided on the homepage. Note this wiki was previously mapped to "handouts.wesfryer.com" but that domain mapping is no longer available.

 

Stay updated on my latest posts by following me on Twitter, my blog ("Moving at the Speed of Creativity") and Facebook.

 

  

All materials, unless otherwise indicated, are licensed under a Creative Commons Attribution 3.0 United States License.

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Leveraging the Potential of Social Media for School Public Relations

 

Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents.  In this session we'll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to "tell their story" about the wonderful learning experiences and opportunities available in their schools. We'll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started.

 

This presentation was shared at the 2009 Oklahoma School Public Relations Association conference at Quartz Mountain in April 23, 2009. Slides are available via SlideShare. An audio podcast of this session is also available.

 

 

Referenced Resources

  1. PollEverywhere survey for 23 April 2009 on Facebook (web-voting link)
  2. Go Green! Go Electric! (YouTube Video)
  3. President Barack Obama's Official YouTube Channel (for the U.S. White House)
  4. Youth Voices (secondary international blogging project)
  5. Howe High School, Oklahoma
  6. Howe High School KC3 2009 Video (SchoolTube)
  7. Howe High School (Oklahoma) on SchoolTube
  8. Howe Schools on Twitter
  9. Social Media Policies / Guidelines for Schools
  10. Blogging High School Principal: Scott Elias (Northern Colorado) - also see his Practical Principals podcast produced with elementary principal Melinda Miller (Missouri)
  11. Kenton City Schools (Ohio) is using Twitter for school closings and other annoucements: http://twitter.com/kentonschools
  12. (more info from tech director Ryan Collins' eTechOhio09 presentation)
  13. Mabry Online: Mabry Middle School in Cobb County, Georgia, under the leadership of Dr. Tim Tyson personified the use of digital video, podcasting, and student media projects to showcase and celebrate student learning.
  14. more links coming...

 

* Marco Torres termed the phrase "the global stage" to describe the worldwide publishing potential now offered by the Internet, the World-Wide Web, video technologies, and web 2.0 technologies.

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